Bakers Man, an industry leader in Internet based technology, marketing communications and digital information management for the entertainment industry, has formed a new production company, TrueLight Entertainment, to provide a wide range of animation production, innovative marketing and e-learning services based on proprietary processes and tools. Industry veteran Kevin ODonnell is president of new media company.
ODonnell will spearhead the companys efforts to offer clients a one-stop-shop to effectively market their brands from development through delivery, utilizing animation production, creative and online services, and design capabilities across a multitude of platforms, including the Web, mobile and DVD. To complement this, TrueLight will develop unique viral marketing campaigns both in the entertainment and corporate sectors.
The creation of TrueLight highlights our continued efforts to build upon the range of services we offer to the major entertainment studios and corporations by providing specific technologies to alter the way preproduction, asset management and utilization are handled, as well as, streamlining production processes, said Paul Kartsonis, founder/ceo, Bakers Man. We are thrilled to have Kevins extensive expertise and creativity to lead this new initiative. Leveraging Bakers Mans solid foothold in the realm of digital technology services, we look forward to forming new strategic partnerships under the TrueLight banner.
ODonnell added, In addition to the myriad of services we offer, TrueLight will tap into an amazing talent pool from the world of animation production to create top-notch, animation-driven marketing campaigns, as well as to develop original animated entertainment.
O'Donnell recently served as svp of creative affairs at DIC Ent., responsible for overseeing concept and script development for all television programming for the companys programming block, DIC Kids Network, and the international distribution pipeline. While there he created the critically-acclaimed animated series, LIBERTYS KIDS, and the popular SUPER DUPER SUMOS.
Previously, ODonnell had produced and/or written numerous interactive games, scripts and interactive programming including another innovative series that he co-created, ADVENTURES OF HYPERMAN, that merged TV, science, gaming and the Internet for the first time with Saturday morning on CBS.
TrueLight Ent. (www.trulight.com
), a Bakers Man company, is a full-service studio specializing in all styles of animation, CGI, flash and traditional, animation production, as well as creative services, online services and marketing. TrueLight develops original entertainment content for traditional distribution and creates innovative concepts to effectively market a brand or product.
Founded in 1990, Bakers Man (www.bakersman.com
) and its affiliated companies are pioneers in web creation and design as well as digital asset management. With more than 15 years of experience, Bakers Man has become a leading vendor of choice for the home entertainment, music and platform game industries. Bakers Man is headquartered in Torrance, California, with additional production facilities in Burbank, California.