Artistic Image Creates a Magnetic Concept That Grants the Power to Transform
Press Release from Artistic Image
There isn’t a kid alive (or big kid, commonly known as “adults” for that matter) who doesn’t wish for the power to transform. Even if it’s a wish granted only once, the pull toward changing into something other than yourself, even for a short while, is powerful.
Artistic Image captured that fantasy, transforming it into a magnetic concept for a series of graphic-driven openings, teasers, and bumpers about a boy with the ability to morph into alien creatures. The package was created to promote Cartoon Network Latin America’s broadcast special event, showcasing several episodes of their animated series, ‘Ben 10.’
The hybrid production, design and post company’s concept for the package takes the show’s essence – the transformative power of the central character – and applies it to the logo, thereby zoning in on what viewers already love about the concept and creating a natural link between that and the universe Artistic Image created.
So how exactly do the logos transform? Artistic Image designed and animated eight visually eclectic worlds, from a humming space station to austere, futuristic buildings that hold their own secrets (if you look closely “Ben 10” characters, recurring and debuting, are hidden in the animations to tease the viewer). The design and concept was Artistic Image’s, but its creatively open client had one caveat: these worlds had to transform into the stunt logo at the end.
“After getting a good feel for its audience and tone, we looked for references that would fit the show as well as give us inspiration for a bigger, movie-like title sequence,” explains AI’s owner and director of animation/design Ed Dye. “We presented concepts and look-and-feel style frames to the client showing how we would move on the logo in 3D space and how each move would resolve to the established logo at the end.
One of those treatments achieves its cinematic aspirations by nodding to one of the most eagerly anticipated upcoming films. The teaser entitled “Tron,” recreates the viewpoint of a rider in the film’s Light Cycle arena before resolving into the “Ben 10” logo.
“Our team is made up of the top artist in each role, so when we move through each department of the studio and its process we get expert advice that adds to the vision,” says Dye. “We all meet on every project, big or small, then have our part in making it great. We all are involved from start to finish.”
Artistic Image’s multi-disciplinary team of artist applied their collaborative approach to the project, using an arsenal of equipment, including the MAYA, Cinema 4D, After Effects, Photoshop, illustrator, and Final Cut.
About Artistic Image
Artistic Image is a world-class design, live-action production, VFX and editorial company that takes a conceptual and collaborative approach to crafting ideas that connect to and inspire our client’s market. We are multi-disciplinary, multi-platform and without boundaries.
We are a collective of designers, animators, editors and 3D artists who take each project from concept through completion in a nimble, open-architecture creative environment that provides seamless workflow and premiere client services.
We traverse mediums by bringing ideas to life in commercials, network media, film, emerging media, music videos and print. Our ethos is simple but foundational: we give our artists the flexibility and freedom to focus on coming up with innovative, bleeding-edge solutions for any project. http://www.artisticimage.com