Paris – After the recent announcement of RAI, the State Italian TV broadcaster of the new Calimero series, Paris-based Alphanim has appointed TeamWorks to represent the property in its home market of Italy.
The character of Calimero was created in 1963 by Nino Pagot, Toni Pagot and Ignazio Colnaghi, to “animate” a successful TV advertising campaign on RAI through the 60s and 70s. The product then consisted of a set of animated shorts advertisements that were screened to the benefit of the amused and naïve audiences which included children, as it was aired around 21 hrs, just before duly sending them to bed! In the following years, from 1970 to the new century, more than 70 hours and 290 episodes of entertainment programming were produced and telecasted in 79 countries.
Alphanim is now producing the new 104x11’ CGI series with TF1 under the direction of Marco Pagot. Broadcast is expected to start for the brand’s 50th anniversary in 2013-2014. Alphanim distributes the program and manages the brand internationally on behalf of Calidra, the right owner.