LOS ANGELES & NEW YORK -- Following the hire of EP Dan Sormani and CD/Director Alan Bibby in New York, creative studio and production company LOGAN  has added Alex Gorodetzki as Director of Business Development.
Prior to joining LOGAN, Gorodetzki worked between the creative and production industries, solidifying a reputation as a connector with a proven track record of facilitating business growth. As an Executive Producer at Picture Mill, he helped guide the company into direct-to-client and commercial markets, working closely with brands like Apple, NFL, and Nike; and numerous agencies including BBDO, JWT, and Goodby Silverstein and Partners. Prior to joining Picture Mill, Gorodetzki teamed with editor Angus Wall to launch Elastic, serving as EP before transitioning to Head of Sales for Elastic and sister brands Rock Paper Scissors and a52.
“Alex already has an impressive resume, but it is his experience and insights that will be the greatest asset to the company,” says Founder/ECD Alexei Tylevich.
Gorodetzki’s business development and strategic sales work at Royale, Stardust, Loyalkaspar, and The Ebeling Group fostered a close working relationship with some of the biggest global agencies, brands, and television networks, where he produced numerous projects and established firm and productive partnerships across a broad range of projects.
“I’ve always had the utmost respect for LOGAN and have wanted to work with them for a long time,” stated Gorodetzki. “Their work has continually evolved and remained on the cutting edge, while consistently redefining what a creative studio can be.”
Recent projects at LOGAN include viral hit Gymkana 5, ﬁlm titles for Gangster Squad, projects for KIA, Sony, Gearbox, Kohler, Google, Clinique, and Hyundai, and a two-minute animated film for Nike. LOGAN is currently at work on its first video game to be released on iOS.