4Kids And Toys R Us Team Up
Created 12/05/2002 - 00:00
4Kids Entertainment subsidiary, 4Kids Technology, Inc., has entered into a three-year agreement with Toys "R" Us to develop toys and games jointly for sale exclusively at Toys "R" Us retail locations throughout the world. Under the terms of the agreement, 4Kids Technology, Inc., will invent, create and engineer "Tech Toys" that use existing and novel technology. Toys "R" Us will be responsible for the final development, manufacture and sale of the products. "Tech Toys" include electronic features that enhance play patterns, making them particularly appealing to kids.