Trollbäck + Company Designs DirecTV's Audience Network

files/pictures/picture-35.jpgPress Release from Trollbäck + Company

New York, New York, September 27, 2011 - Creative Studio Trollbäck + Company was most recently an integral part of the brand design for DirecTV's latest initiative, the Audience Network. Formerly known as the 101 Network, the Audience Network launched summer 2011 and is available exclusively on DirecTV's satellite television service throughout the U.S., accessible in 19.4 million homes.

New York based creative studio Trollbäck + Company was engaged by DirecTV to create a new logotype and on-air branding elements, including diverse TV idents that reflect the Audience Network's programming for live events, comedy and original series. Using the iconic letter 'A' as the brand's foundation, the creative team created a highly distinct and contemporary feel that gives the Audience Network a confident and sophisticated visual identity.

About
Trollbäck + Company is a creative studio communicating engaging ideas in the simplest, smartest and most visionary ways. Led by executive creative director Jakob Trollbäck, the collaborative group directs television commercials, designs film titles, brands networks and creates experience-based content for global brands. Past clients include advertising agencies BBDO, Anomaly, Euro RSCG and Y&R and brands Nike, Jaguar, HBO, ESPN and Target.

In addition to receiving a primetime Emmy for the opening title design on Mira Nair's "Hysterical Blindness," Trollbäck + Company has been profiled by Apple.com, featured in The New York Times, Creativity, Conde Nast and American Cinematographer and was showcased at the Cooper-Hewitt National Design Museum.

Credits
Creative Director: Joe Wright
Art Director: Christina Rüegg
Senior Designer: Tyler Bowers
Animator: Brian McGee
3D Designer / Technical Director: Justin Zurrow
3D Animator: John Kalagian
3D Animator: Sean McClintock
3D Animator: Julie Siemon
Head of Production: Erica Hirshfeld