Los Angeles, CA & New York, NY – Entertainment branding agency loyalkaspar has announced a bi-coastal expansion with the addition of Chief Development Officer Robert Blatchford (Los Angeles) and Creative Director Anna Minkkinen (New York). The hires cap off an exciting benchmark year for the agency, which recently opened an LA office and celebrates its 10th anniversary this year.
With a combined 20+ years' experience, Blatchford and Minkkinen offer loyalkaspar a savvy creative-business duo with award-winning pedigree. Stalwarts of the advertising and branding world, their level of dedication and professionalism will further propel the agency's evolution as one of the premier branding studios.
“We’re expanding our leadership and creative teams to continue meeting our diverse clients' every need,” says David Herbruck, loyalkaspar Principal/President. “From building their brands to creating story-driven content to leveraging communication platforms, we understand it takes remarkable thinkers and creative problem-solvers – ones who can strategize and execute at the highest levels.”
“We created the Chief Development Officer position specifically for Robert,” adds Beat Baudenbacher, loyalkaspar Principal/Chief Creative Officer. “His strong understanding of business-building will be invaluable; not only for our clients' branding and marketing initiatives, but also for us as we continue to grow as a company. A big part of that growth is hiring the right creatives to spearhead our range of projects, and that’s where Anna comes in. She’s a talented storyteller who brings tremendous insight into creating work that is smart, original and effective.”
Blatchford was most recently Director of Business Development at Troika, a position he held for eight years. Spearheading all strategic marketing, PR and sales efforts, he played an instrumental role in its evolution from a boutique design shop to a brand consultancy and creative agency. Clients included The CW, AMC, FOX, Canal+, A&E, Food Network, NBC Sports, Starz, Madison Square Garden, and EA Sports, among many others.
Minkkinen comes to loyalkaspar after seven years at design studio Trollbäck + Company. An Emmy-nominated Creative Director, she has worked on award-winning campaigns for such clients as Nickelodeon, TNT, TVLand, Sesame Street, P&G, Calvin Klein, Sundance Channel and MetLife. Minkkinen has designed for all manner of venues, ranging from experiential installations, giant stadium displays and museums to commercials, broadcast networks and feature films. In addition, she has directed live-action promo campaigns for clients including A&E and Nickelodeon.
“There’s a nice collaborative environment here,” concludes Minkkinen. “David and Beat are not only accessible and easy to work with, but they also have a real passion for figuring out how to make a brand special. Loyalkaspar pushes the limits of their imaginative thinking without ever losing sight of the core brand messaging for their clients.”