Press Release from Nola Pictures
Nola Pictures recently completed all production, editorial, post and design work on a diverse campaign for Weis Markets. Director Kenny Morrison took the lead on the new spots, while Creative Director Juan Delcan designed the campaign's graphic treatment. The overall project also included a five-spot promotional campaign that Morrison directed for the supermarket chain highlighting its outstanding features, and an animated character and a short film to promote Weis Markets' high-quality goods, both created by Delcan.
"Our team came together to handle all the production, editing and post for this new campaign," noted Nola EP Charlie Curran. "The fact that we can deliver across the board for a highly successful advertiser like Weis speaks well for the diversity, depth and consistency of the talent that's makes up Nola."
Unmistakably Weis comprises four unique commercials, each with a different theme, narrator, and creative concept, emphasizing, in turn, the store's exceptional service and quality, and its family roots and support of local products.
In Unmistakably Great Service, a father narrates a shopping adventure to Weis with his rambunctious son, who careens madly through the aisles until an associate, Stacy, calms him with attention and a treat. Unmistakably Local is an ode to the chain's emphasis on supporting the local economy and the environment by buying within the community, and stars a busload of awestruck schoolchildren touring Weis' ice cream plant.
Unmistakably High Quality is an overview of the store's entire far-flung logistical operation, featuring a montage of semis, warehouses, forklifts, and workers baking and stocking fresh food, all narrated by a woman preparing a Weis bounty for her family.
Credits:
Client: Weis Markets
Spots Title: Unmistakably Great Service (featured), Unmistakably Local (featured), Unmistakably High Quality (featured), Unmistakably Homegrown
Air Date: June 2010
Agency: In-house
Art Director: Carol Dronsfeld
Copywriter: Eric Aronin
Director of Advertising/Executive Producer: David Cohen
Production Co: Nola Pictures
Director/DP: Kenny Morrison
Creative Director: Juan Delcan
Executive Producer: Charlie Curran
Producer: Carla Tate
Post Producer: JJ Wilmoth
Editorial: Nola Pictures
Editor(s): Ruth Mamaril, Kat O'Reilly , Patrick Meegan
Telecine: Nice Shoes
Colorist: Ron Sudul
Post/Effects: Nola Pictures
Designer/Animator: Juan Delcan
Music: So Loud
Composer: Paul Riggio
Audio Post: Gramercy Post
Mixer: Joel Raabe
Shoot Location: Pennsylvania
About Nola Pictures:
Founded in 2005, NYC-based Nola Pictures is a full-service, multi-disciplined media services company with affiliate offices in France, Canada and Chile. Nola features a diverse roster of multi-dimensional directors, designers and producers who have created award-winning content for ad agencies, film and TV studios, and corporate clients.
Nola offers turnkey production solutions from shoot through editorial and post; including animation, design and VFX. Nola's mandate is to provide a supportive creative environment with production flexibility and efficiency for our artists and clients. The Nola team has contributed to projects for brands such as Dell, Pfizer, Budweiser, Givenchy, Phillip Morris, Kraft, Proctor & Gamble, Wyeth, Pro Health, McDonald's, Sundance, Cadillac, Ford, Carolina Herrera, Samsung, Umbro, Nike, ESPN, QNB, Bank of America, UPS, and Jet Blue among others.