Flux has been commissioned by Turner Broadcasting to create an exciting on-air refresh of popular film channel, TCM (Turner Classic Movies).
The refresh, a series of 50 idents based on iconic US movie locations, will rollout on TCM in Europe, the Middle East and Africa from 4th September to coincide with the launch of TCM HD in the UK on Sky 317.
Flux previously worked with Turner Broadcasting in 2011 to create a TCM brand spot themed on a selection of the channel’s contemporary film titles. The idents won a Silver UK Promax Award in 2011.
Flux’s Alon Ziv and Chris Mansson worked directly with TCM to develop the new on-air look based on an original in-house concept. Showcasing TCM as an undisputed destination for iconic film, the refresh captures the spirit of great American cinema, without being film specific.
Filmed in over 30 locations including New York, LA, Route 66, Monument Valley and Arizona, Flux worked with TCM to create a unique set of filmic idents working closely with its sister production company th1ng/th2ng in NYC to organize a complex two week US shoot.
The cinematic look and feel was achieved in grade by award winning colourist Vince Narduzzo the films where then further enhanced in Maya and After Effects at Th1ng and in-house at TCM.
Simon Goodrick, Creative Director at Turner Broadcasting, said: “We’ve been delighted with Flux’s previous work for TCM and they have again come up trumps with their work on this captivating new look for the channel.”
Source: Flux