Brilliant Digital Entertainment has named hip-hop publisher Russell Simmons to its board of directors. Simmons' companies include Def Jam Entertainment, Phat Farm Clothing, Rush Communications and D-Rush, a joint venture with Deutsch Advertising. Simmons and his partner Stan Lathan are joint-ventured with Brilliant Digital in Digital Hip Hop, a Los Angeles-based digital production company. In addition, Brilliant Digital has announced that president Kevin Bermeister will also assume the additional role of CEO. Mark Dyne, the former CEO, will remain the company's chairman. He stepped down as CEO to focus his efforts on strategic transactions rather than day-to-day operations. "People expect entertainment on the Internet to be even more fresh and exciting than traditional platforms, and Brilliant Digital's 3D technology is more exciting than anything we've seen so far," said Simmons. "Brilliant Digital's animated Web Music Videos use the Internet to bring the same type of innovation that MTV provided consumers during the early 80s with the launch of music videos. Brilliant Digital technology brings a new life to the Internet, and I'm excited to be a part of their team." Bermeister said, "We are delighted that Russell has joined our board; with his knowledge of the music and advertising industries and relationships with business and entertainment leaders, he is a powerful addition to our team of Internet entertainment and marketing visionaries. As the most pioneering producers of Internet animated Web Music Videos, our corporate strategy will influence the direction of this market. Freeing up Mark Dyne to use his extensive contacts and expertise to focus on larger strategic deals for Brilliant Digital should prove to be very rewarding and beneficial."