BRB Internacional announced that it has become one of the first animation aggregators on a global level on YouTube. The Spanish production company will put at YouTube aggregated viewers‘s service its ample experience in the fields of channel management and digital rights and help other companies enhance their audiovisual spaces on the Website by orienting them in such a way as to maximize the performance of their content and by acting as a link between content creators and media agencies and advertisers.
BRB has its own channel on YouTube, available in eight languages, as well as several other channels for its different series - Bernard, Suckers, Canimals. As a cartoon content aggregator, it will also take care of the management and the optimization of both its own and other owners’ content networks, by constantly updating and adapting to new formats -capsules, webisodes and interactive media. Marijo Arnáiz, Director of Digital Media for BRB Internacional, comments in this regard “The association is natural given that most video consumers in the world use YouTube. And it is a great honor really that the leading Website for video in the world has given us the opportunity to become an associate aggregator for animation on a global level, principally because of our demonstrated capacity to generate viewing traffic”.
Source: BRB Internacional