NEW YORK -- In collaboration with convenience store giant Wawa, Blacklist animation studio Golden Wolf created two spots celebrating Wawa's Hoagiefest Summer of Love. “Crank” and “Summer” weave a psychedelic summer festival vibe anchored by the Hoagieman, a multitalented and mustachioed purveyor of subs.
The soundtrack by Steve Sherlock, a founding member of pop punk legends Nerfherder, gives each piece an added dose of sunshine. The tracks are the perfect accompaniment to Golden Wolf’s exuberant animation, which was done with a mix of traditional and 3D techniques.
According to Golden Wolf Creative Director Ingi Erlingsson, traditional cel animation was the perfect fit for the brief, and the addition of a 3D camera allowed for the lysergic perspective shifts and transitions that make the spots extra groovy.