Los Angeles, CA -- BabyFirst will dedicate its prime time to original programming geared for parents launching in 2013, it was announced by Guy Oranim, CEO. Respected television executive and producer Paul Frank has been named Executive Vice President Series Development to oversee the channel’s drive to create television’s first and exclusive prime time destination for moms and parents.
Based in BabyFirst’s Los Angeles headquarters and reporting to Oranim, Frank will lead the channel ‘s new prime time mandate, working with producers in the US and internationally to develop original series programming designed for the channel’s already-engaged parent viewers after their babies and toddlers go to sleep.
A seasoned television executive with more than 20 years experience in both the creative and business sides of the industry, Frank joins BabyFirst from Prospect Park, a noted music, television and film production company where he served as Head of Television/Executive Producer. During his tenure with Prospect Park, he has amassed executive producer credits on such high-profile series as Royal Pains, for USA Network which just completed its 4th season and FX’s quirky comedy Wilfred, starring Elijah Wood. Prior to joining Prospect Park, Paul Frank ran the television department at The Firm, one of Hollywood’s most successful talent management companies where he oversaw the production of a number of prime time series and mini-series.
“BabyFirst has built an impressive audience during the morning, daytime, afternoon and early evening hours and we believe the time is right to build a new and vibrant prime time and late night destination for our parent viewers. Paul brings to his new position an extensive track record of success in constructing successful prime time strategies and we look forward to working with him to develop our post-8:00PM block into an exciting entertainment alternative specifically for parents,” said Oranim.
“Building a prime time and late night franchise for young parents represents an extraordinary opportunity for BabyFirst and its viewers. I look forward to working with the Channel’s management as well as the global creative community as we begin to focus on the development of our new prime time initiative,” said Frank.