Press release from Trollbäck + Company:
New York, NY -- Branding and design studio Trollbäck + Company  won several PromaxBDA Awards for its Nickelodeon image campaign and Fox Soccer promo. The awards were announced Thursday night at the 2012 PromaxBDA Awards Show, which was hosted by comedian Jay Mohr.
To view Fox Soccer: http://www.trollback.com/fox-soccer-serie-a/ 
To view Nickelodeon: http://www.trollback.com/nick/ 
The campaign utilizes live-action, innovative projection technology and immersive graphics. Building on the network rebrand Trollbäck + Company completed for Nickelodeon in 2009, the spots serve as the foundation for a versatile on-air promotional package that captures Nickelodeon's image in an imaginative, sophisticated and playful manner.
"The advantage of shooting everything live was the organic quality it produced," explains creative director Anna Minkkinen. "The talent was inspired by the environment and could react naturally. It also led to spontaneous creativity on our end as we could see live and in real-time what worked best."
The experimentation on-set often led to surprising combinations of double exposure of imagery and playful interactions between projected graphics and the talent.