Trollbäck Wins PromaxBDA Gold & Silver Awards

Press release from Trollbäck + Company:

New York, NY -- Branding and design studio Trollbäck + Company [1] won several PromaxBDA Awards for its Nickelodeon image campaign and Fox Soccer promo. The awards were announced Thursday night at the 2012 PromaxBDA Awards Show, which was hosted by comedian Jay Mohr.

The Nickelodeon image campaign scored a Global Design Gold in the Art Direction & Design: Network/Channel Image - Promo category, and a North American Design Silver in the same category. The Fox Soccer promo won a North American Design Silver in Art Direction & Design: Promo - Sports.

To view Fox Soccer: http://www.trollback.com/fox-soccer-serie-a/ [2]

To view Nickelodeon: http://www.trollback.com/nick/ [3]

The campaign utilizes live-action, innovative projection technology and immersive graphics. Building on the network rebrand Trollbäck + Company completed for Nickelodeon in 2009, the spots serve as the foundation for a versatile on-air promotional package that captures Nickelodeon's image in an imaginative, sophisticated and playful manner.

T+Co used a custom-built set in Los Angeles to shoot the actors, choreograph the front and rear projections and program the stage lighting to create the dynamic mix of color, action, design and live talent. The idea was to create an abstract environment where both animation and live action exist.

"The advantage of shooting everything live was the organic quality it produced," explains creative director Anna Minkkinen. "The talent was inspired by the environment and could react naturally. It also led to spontaneous creativity on our end as we could see live and in real-time what worked best."

The experimentation on-set often led to surprising combinations of double exposure of imagery and playful interactions between projected graphics and the talent.