Single malt whisky brand Ardbeg has ‘gone space aged’ in a new animated short directed by Kirk Hendry for th1ng.
Over a year ago, vials of Ardbeg were sent into orbit by US-based space research company NanoRacks LLC. The mission? Not only to boldly go where no whisky has gone before, but also to discover how whisky matures without gravity. The experiment will have applications for a variety of commercial and research products, including, maybe, one day, future generations of Ardbeg.
In the 40-second short, a bottle of Ardbeg ‘Galileo Limited Edition’ blasts off from the distillery’s remote Islay location for destination Moon – from the Inner Hebrides to Outer Space! With a gentle nod towards Thunderbirds and retro space shows, the whisky bottle-cum-rocket ship navigates its way through space before perfecting the perfect lunar landing.
The short is Hendry’s third animation for Ardbeg Distillery, all directed and produced exclusively through th1ng for the distillery’s agency Story UK.