Los Angeles, CA -- Antenna, a full-service studio focused on multi-platform content creation for commercial advertising, film and television has launched in Los Angeles. The new company, which also features a satellite production facility in Europe, offers design, animation, visual effects, live action production, music composition and a broad range of digital services. It aims to provide advertising agencies, motion picture VFX producers, television studios and others with turn-key content-creation services for all media: theatrical, broadcast, online and print.
Antenna launches with a strong pedigree and a background of groundbreaking work. Its staff of designers, animators, visual effects artists, composers and producers, as well as its technical resources, is drawn from the in-house design and production department of The Ant Farm, a leading entertainment advertising agency.
“The key creatives behind Antenna have consistently produced innovative, award-winning work and now that amazing talent is available to a much broader market,” said The Ant Farm Chief Operating Officer Melissa Palazzo. “They know how to design, produce and deliver great work; their formula for success is already in place.”
Antenna is led by executive producers Marie Soto and Michael J. Katz. Soto, who will lead Antenna’s sales and marketing effort, is new to the company and brings broad experience as a producer and sales executive for companies involved in commercial production, visual effects and design. She most recently served as executive producer at The Traveling Picture Show Company, a producer of commercials and feature films. She has recently produced work for TaylorMade, Sea World, Chevy, Infiniti and Nike.
Katz, who will oversee production operations, has headed The Ant Farm’s design and production unit for the past two years. His background includes a stint as executive producer at Oishii Creative and extensive credits as a freelance producer for such companies as Imaginary Forces and Zoo Films.
Antenna’s production services incorporate all types of content including broadcast, on-line and print. “We are a complete solution for content creation,” explained Katz. “We want our clients to view us as a production partner that can do anything to execute their creative. Agencies, studios and others can bring their concepts to us and we will deliver brand-based, innovative, ground-breaking, disruptive work.”
Antenna plans to tap national and international markets for both clients and talent. The company is currently assembling an international sales team and has plans to establish additional satellite production facilities in Europe and on the East Coast. “We are developing talent and production resources on an international level that are client friendly and have experience in working in the U.S. market,” said Soto. “We are going to compete at the industry’s highest level.”
The Ant Farm Chief Executive Officer Rodd Perry noted that Antenna benefits from its experience in working with The Ant Farm’s creative team. “We have a long legacy of visual storytelling,” Perry said. “That differentiates Antenna from other studios.”