Press Release from Anonymous Content
Working via agency Heat, Anonymous Content Director Justin Reardon released an entertaining :30 introducing Electronic Arts' Tiger Woods PGA Tour 11 videogame. The dynamic spot, which aired during Game 2 of the NBA Finals, starred the famous golfer leading a squadron of US golfers against a team from the European Union (EU). The fast-paced spot has everything from an eagle-suited mascot launching a golf cart through a team banner to a cheering grandstand split between US and EU fans. The spot culminates with the American fans cheering on Woods as he sinks a putt to win the tournament.
Client: EA SportsSpots Title: Team GolfAir Date: June 2010
Agency: HeatCreative Director: Steve StoneACD, Copywriter: Warren CockrelSenior AD: Anna RowlandExecutive Content Producer: Brian Coate
Prod Company: Anonymous ContentDirector: Justin ReardonEP: Jeff BaronEP/Head of Commercials: Dave MorrisonHead of Production: Sue Ellen ClairProducer: Norman ReissProduction Supervisor: Greg Doster
Editorial: Beast EditorialEditor: Doug WalkerAssistant Editor: Carl CordovaProducer: Tracy Coleman
Telecine: Company 3Colorist: Stefan Sonnenfeld
Post/Effects: Mass MarketProducer: Blythe Dalton
Music: Squeak E. CleanComposer: Matt Walker
Sound Design: Noises DigitalSound Designer: Kim Christensen
Shoot Location: Orlando, FLAbout Anonymous Content:
Anonymous Content is an industry-leading production and management firm that leverages its unrivaled reach and access to talent to create and produce innovative content across all its divisions: Film, Integrated, Commercials, Music Video, Television, and Talent.
Anonymous Content was formed in 1999 by a collaboration of business and creative minds responsible for developing some of the industry's most respected entertainment and branded content. In launching the firm, the founders combined their unique talents, distinct vision for the future of content creation, and unmatched industry access. Since then, Anonymous has been able to extend its reach across entertainment, exercising its capacity to package talent and mine literary material from deep and powerful resources.
Company principals have developed longstanding direct relationships with talent, talent agencies, advertising agencies, domestic and international distributors, and broadcasters, reinforcing their ability to assemble the right team for any project. They create compelling and entertaining content while facilitating the development, production, and distribution of programming through both traditional and emerging media channels. Anonymous is responsible for producing such features as 44 Inch Chest, 50 First Dates, Babel, Case 39, Eternal Sunshine of the Spotless Mind, Smiley Face and Rendition to name a few. Its commercial arm has been part of many of the industry's most successful campaigns, as well being at the forefront of the evolution of brand integration campaigns such as BMW Films. The Anonymous team now consists of more than 100 full-time employees at its Culver City, New York, and London offices.