Saffron Case And Mikon Van Gastel Launch Offspring
Created 09/29/2008 - 23:00
Co-Founder/EP Saffron Case and Co-Founder/Director Mikon van Gastel of New York-based production house A Very Small Office (AVSO) have opened design and animation company Offspring. Case and van Gastel, who have spent many years with both the Los Angeles and New York offices of Imaginary Forces are taking their vision and years of design-based production experience into a new realm.
"Offspring is a logical next step for Mikon and myself. We've developed such long-standing, deep relationships over the years it just seemed natural to offer those clients another creative opportunity," noted Case. "AVSO was built on the passion to create highly original, game-changing work and we're taking that same approach and applying it to design and motion graphics."
Offspring will be lead by newly minted Creative Director, acclaimed Designer Adam Levite who worked with musician Beck to design the cover for his Grammy-nominated album, GUERO, designed the logo for the Undefeated sneaker brand, and designed the poster for Paul Thomas Anderson's BOOGIE NIGHTS.
In addition to Levite, Offspring boasts an array of talent including Joanna Fillie, who has joined the ranks as executive producer. Fillie has worked with Case over the last seven years, first at Imaginary Forces, then as supervising producer at AVSO. Wes Richardson is also on board as Art Director/Lead Animator.
Case commented, "We're thrilled about the strength in our collective ability to offer both live action and post for a single project, but we're equally enthused with the opportunity to provide high-end design and animation to agencies, production companies, film studios, and record labels independent of AVSO having had a hand in it."
Van Gastel remarked, "Saffron and I have always had a clear vision of being an idea-driven company without a singular style of design and animation as some other shops out there. Great ideas have longevity and we want to create intelligent, memorable work to support them."
Offspring's first high profile spot project titled, LET THERE BE ROCK BAND for MTV and the ROCK BAND 2 videogame that will air sometime in September. Additional projects include a major campaign for an energy company out of Euro RSCG Worldwide, and well as a high-profile effort for American automaker Ford.