Roger, a broadcast, advertising and design studio founded by creative directors Vasil Hnatiuk, Terence Lee and Mark Yamamoto, delivered the graphics package for Nickelodeon’s new ME TV programming block.
In addition, Roger is the recent recipient of the “Newcomer of the Year Award” presented at INSPIRE 07.
Roger designed, animated and produced the new show package, which visually melds stop motion, 2D and 3D animation. Roger worked closely with Nick’s On-Air Design Department, and developed the concept of kids building many versions of the logo out of everyday objects. Roger’s concept influenced all aspects of the show itself -- from its open and on-air promotion, to the show’s actual set, music and website.
Lee said, “Nickelodeon is a fantastic client to collaborate with. The Nick team asked us to create the ME TV package from the perspective of how kids see the world. We took that as an opportunity to get our hands really dirty! We also drew inspiration from the classic Nick shows we grew up watching, YOU CAN’T DO THAT ON TELEVISION, DOUBLE DARE and REN + STIMPY.”
Launched on Feb. 20, 2007, ME TV is a new, live, interactive programming block airing daily from 5-7:00 pm that features kid/user generated content. Hosted live from New York City by Alexandra Gizela and Jordan Carlos, Nick's ME TV wraps around the network's regular program lineup, includes a studio audience, features several kids each day live via webcam and also showcases kid created original content. ME TV also incorporates online voting, interactive gaming, giveaways and celebrity guests. Nickelodeon UK launched its own version of ME TV in fall 2006.
Hardware and software for the ME TV package includes Mac G5, Panasonic HVX 200, Adobe After Effects, Adobe Photoshop, Adobe Illustrator, Autodesk, Maya, Boinx iStopMotion Pro and Maxon Cinema 4D.
Roger Credits for ME TV Package:
* Creative directors: Terence Lee, Mark Yamamoto, Vasil Hnatiuk
* Producers: Sarah Cole, Elaina Porter
* Design by Roger
* Additional design by Will Campbell
* Animators: Chris Abbey, Masan Yi, Miguel Lee
To view this work, please visit: ww.roger.tv/post/NICKMETV_022307.html.
In other company news, Roger won the “Newcomer of the Year” Award during INSPIRE 07, presented by the Savannah College of Art and Design in Savannah on Feb. 16. Roger’s Hnatiuk and Lee were on hand to receive the award. Hnatiuk was also on a panel, discussing the topic, “Big Ideas Behind Creating Network IDs.” The Ashy Agency sponsored Roger’s trip to the conference.
INSPIRE 07 was a one-day symposium held to encourage the discussion and exchange of creative ideas in broadcast design, motion graphics and media art. Through exposure to the groundbreaking and influential work shared, participants were inspired to achieve even greater enthusiasm and creativity in their work.
Roger’s unique approach to working with clients begins with loud and clear communication. The name Roger refers to the expression “Roger” or “Roger that,” meaning “Your message has been received and understood.” The Roger team first collaborated as designers at G4 Network. Company (
www.Roger.tv ) co-founder Yamamoto says, “At G4, we learned about the inner-workings of a network. We know how to consistently deliver projects that in-house teams can understand, update, and modify.”
