ANIMAX Entertainment won a Belding Bowl in the interactive category from the Advertising Club of Los Angeles. The Beldings were presented in Hollywood on May 26, 2005. ANIMAX won for the COPING WITH CHEMO website and series of animated webisodes, produced for the Starlight Starbright Childrens Foundation (www.slsb.org/chemo).
The studio competed against more than a dozen other contenders to win one of only two interactive bowls awarded at this years Beldings, with the other interactive Bowl going to giant megashop Saatchi & Saatchi.
The COPING WITH CHEMO website and series of six Flash-animated shorts were named Best Public Service entry by the Horizon Interactive Awards and won a Gold medal from the Summit Creative Awards in the Non-Profit/Government Web Sites category. The work was also selected as a finalist at the prestigious One Show Interactive competition, one of the top awards in the interactive media field, and earned a Webby Worthy distinction.
ANIMAX gm Michael Bellavia said, Weve been fortunate that every time weve entered the Beldings, competing with the big guys in the ad world, weve won a Bowl. Its been very gratifying to our creative staff and our clients to achieve this level of recognition against such larger rivals.
The Beldings (www.laadclub.com) are the top awards competition for the Los Angeles advertising industry. Judged by a group of top creative directors from around the country, including such shops as Crispin Porter + Bogusky, Goodby, Silverstein & Partners, Ogilvy One and Arnold, the competition received 800 entries this year, and awarded only 37 coveted Belding Bowl trophies.
ANIMAX is an award-winning full-service animation and interactive production company. With a focus on developing brand entertainment, ANIMAX has produced animation for Disney Channel, ESPN and Warner Bros.; interactive websites for Universal Studios, 20th Century Fox and J.D. Power & Associates; interactive advertising and online content for ad agencies such as JWT and DGWB; and multimedia applications for Peachtree and StudyDog, among other clients. In addition, ANIMAX has several TV shows in active production and development.
Headquartered in Culver City, California, ANIMAX (www.ANIMAXentertainment.com) was founded in 2002 by actor/writer/director Dave Thomas and marketing exec Andrew Bain.