Press Release from Alphanim
Vincennes, France – December 15th, 2011 – For immediate release – After a first venture into the app world earlier this year with a French/English reading app for iOS based on its animated feature Eleanor’s Secret – aka Kerity, which received critical acclaims in France and the US and was picked by Fox News’ Tapped-In as part of a top 3 selection of apps for kids, Paris-based Alphanim recently launched four bilingual holiday apps based on its Santa’s Apprentice franchise.
“Become Santa Claus in 24 days” is a free interactive advent calendar with 24 mini-games which, once completed, awards the player a personalized Santa Claus diploma. Launched Nov 24th to support the French release on DVD, BluRay and – of course – iTunes, the app was featured in a branded iTunes room and is now nearing 30,000 downloads.
“Santa’s Apprentice – The Movie” is an interactive reading application taking young readers through the magical and poetic universe of the movie with interactive features and video excerpts along the way.
The iPad version of the app hit number 1 in the French AppStore's paying books category while the iPhone version reached the 3rd spot on Thursday, December 15. German and Spanish will soon be added to the app and three new products based on the Santa’sApprentice TV series this time will be released in the coming days.All apps were developed for iOS and Android.
About AlphanimFounded in 1997, Alphanim is one of Europe’s leading producers and distributors of children’s entertainment. Its catalogue of over 30 series and 800 half-hours of children’s animation airs in over 130 countries, including the US and Japan. A subsidiary of French movie major Gaumont, Alphanim is also active in Consumer Products, Music Publishing and Interactive Media.