Jim Babcock has been promoted to vice president, consumer marketing for Adult Swim.
In his new role, Babcock will lead all facets of multi-platform consumer marketing strategy and planning that support network and brand priorities for Adult Swim and AdultSwim.com. Among his responsibilities, he will oversee development of show launch strategies and execution for all original and acquired programming for the network, as well as branded games and apps from Adult Swim Digital. He furthermore will supervise project management and integration with other key departments to create and execute consumer-driven marketing efforts for conventions, events and other branded initiatives. Babcock is based in Atlanta and will report directly to Freeman.
Previously, Babcock served as senior director of consumer marketing for Adult Swim. In this capacity since October 2011, Babcock led a team charged with developing high profile marketing campaigns for new original series, including Rick and Morty, the Emmy Award-winning Childrens Hospital, The Greatest Event in Television History, China, IL, Eagleheart, The Heart, She Holler and Your Pretty Face is Going to Hell. His 2013 marketing contributions—which included staging a “crash scene” next to the landmark Flatiron building in New York to launch Rick and Morty, a “Best Brand Activation” at San Diego Comic-Con and a season premiere ad campaign for The Venture Bros. that went viral—helped Adult Swim achieve its most-watched year in the network’s history. Prior to this, Babcock served a Director of Trade Marketing for Adult Swim and Cartoon Network, where he worked closely with Turner Ad Sales to develop sales strategy, messaging and multi-media marketing materials. He also produced annual Upfront sales presentations and managed trade advertising campaigns supporting all AYAKM networks.
Before launching his marketing career, Babcock began his tenure at Turner Broadcasting System, Inc. in 2001 as a director of public relations for Cartoon Network. In addition to promoting the kids and family network’s original content and on-air stunts, Babcock spearheaded publicity efforts for the fledgling Adult Swim programming block, which grew within four years to become a full-fledged network individually rated by Nielsen Media Research. Prior to this, he worked with two Atlanta-based PR firms—Julie Davis Associates and GCI Group—and the Metro Atlanta Chamber of Commerce.
Babcock earned a bachelor of arts degree in politics from Wake Forest University in Winston-Salem, NC.
Source: Turner Broadcasting System, Inc.