Press Release from 3ality Digital
Burbank, CA – July 18, 2011 – 3ality Digital, world leader in cutting-edge technologies to empower creative digital stereoscopic 3D (S3D), announces a new partnership with OFFHOLLYWOOD, who is a recognized leader in providing advanced cameras and production gear for television, film, and mobile media production. The two companies compliment each other with the industry’s most state-of-the-art technology in the emerging arena of digital cinema and S3D content production for multiple media platforms.
“As 3ality Digital expands into more markets, we are broadening our outreach with the most innovative partners in the industry. Our two companies bring the very best of both worlds together, providing turn-key S3D production solutions for filmmakers, as well as for episodic television producers,” said Lucas Wilson, Director of Business Development, 3ality Digital.
“Our new alliance with 3ality Digital enables our two companies to widen our unique and forward-thinking technologies to a worldwide industry of filmmakers,” said Mark L. Pederson, CTO/Co-Founder, OFFHOLLYWOOD.
OFFHOLLYWOOD is 3ality Digital’s first partner in New York, which is a growing market for S3D production. OFFHOLLYWOOD has provided cameras and support for the Academy Award nominated film “Rabbit Hole,” starring Nicole Kidman, the soon-to-be-released “Our Idiot Brother,” starring Paul Rudd, and for the hit television crime series “Blue Bloods” on CBS, starring Tom Selleck. In addition, OFFHOLLYWOOD has a special passion for the independent film community, allowing these artists to access the superior 3ality Digital technology within the indie-rich New York City film community.
“We are thrilled to have OFFHOLLYWOOD join our creative family and are excited by the possibilities this partnership will bring in making 3ality Digital’s S3D technology pervasive in the production communities,” said CEO, Steve Schklair, of 3ality Digital.
3ality Digital has pioneered some of the latest and most powerful tools for filmmakers, enabling them to turn S3D into a ubiquitous medium. Upcoming films incorporating 3ality Digital’s leading technology include Sony Pictures’ “The Amazing Spider-Man,” MGM/New Line Cinema’s “The Hobbit: An Unexpected Journey” and Legendary Pictures/New Line Cinema’s “Jack the Giant Killer.” The S3D technology innovated by 3ality Digital has caught the attention of the film industry and the demand for its use is on a rapid rise.
ABOUT 3ALITY DIGITAL3ality Digital enables the world to power live-action stereoscopic 3D (S3D) through the most advanced evolutionary technology available. 3ality Digital systems are currently deployed for the productions of Peter Jackson’s THE HOBBIT: An Unexpected Journey, and Bryan Singer’s JACK THE GIANT KILLER. The technology was also employed for Sony Pictures’ THE AMAZING SPIDER-MAN, directed by Marc Webb.
3ality Digital’s camera platforms are earning a reputation as the “S3D Gold Standard©” for the emerging medium of stereoscopic visualization. 3ality Digital engineered some of the world’s first S3D cinematic and broadcast achievements, including U2 3D (the movie), and the first live S3D broadcasts from the NFL, BCS Championship, BSkyB, the Super Bowl, and NBC television. To learn more about the S3D systems, visit http://3alitydigital.com. ABOUT OFFHOLLYWOODOFFHOLLYWOOD is a leader in 4K and 3D acquisition and post production services based in New York City. Steeped in emerging technologies, R&D, and cutting-edge production and data-centric workflows, the company actively partners with leading hardware and software vendors. Offhollywood is tapped both by major studios and independent producers for a wide range of challenging projects for digital cinema, television and mobile platforms. http://www.OFFHOLLYWOODny.com