As the release date is getting closer, October 6th, 2010, I find that more and more of my work time is allocated to publicity about Idiots and Angels. I've turned down commercial work, pushed aside my new short, Cop Dog, and delayed work on my two new feature films because I've absolutely got to score big in the cinemas with “I&A.” So in this final week, I've been calling all my contacts, anyone who has a blog, website, a newspaper, a newspaper column, a TV show – anyone who can help get the word out, they are now my best friends.
I'm doing about two interviews a day, but I wish it was more. I know how the Beatles felt when they visited the US back in '67 and they kept getting the same questions over and over – your brain goes a little ditzy and you start making up surreal answers.
Well that's how I'm feeling now – I want to make up answers, crazy, absurd answers that confound the press. But no, I must retain my professionalism and remember the no. 1 priority is to get a lot of people to see “I&A”.
Also, last Friday we had our second meeting of “Team Idiots” street volunteers. This group was much larger than the previous one, about 10 students who are eager to take to the streets of New York and spread the gospel of “Idiots” all over. Hopefully, as I walk the streets of New York next week, every store will have a cool “Idiots” poster on their window, and stacks of cards promoting the film on all the counters.
Last night, I woke up in a cold sweat – I just had a nightmare that I'm out front of the IFC Cinema on opening night and no one is there. It's empty – even 6th Avenue is vacant. No traffic. It's like everyone had taken the day off and now NYC is a ghost town. Tumbleweeds rolling down the street. And to top it off, I'm sitting in the box office and I'm naked. But I guess in a weird way it's okay, because there's no one there to see me anyway.
What a terrible fear I have that no one will come to see my movie. If there's a box office god, I'm praying to it and please, you pray too.
Thanks for your time,
Bill