HIT Ent. has reorganized the HIT European consumer product business, designed to simplify future communications with its partners and support future growth across a new category-based infrastructure.
The multiple brand group structure is now disbanded. The three new business units, according to Peter Byrne, evp HIT Int'l are:
UK Consumer Products: Focusing on the core U.K. licensing business teams aligned by category, supported by an international marketing group, managing the entire HIT portfolio of brands.