KromA Doubles the Pleasure for Coors Light Spot
In creating visual effects for a new Coors Light spot, KromA conjured up the unique visions of a man bent on doubling his pleasure.
Conceived by Chicago agency Foote, Cone & Belding and directed by HSI's Joseph Kahn, the spot centers on a man who gets a new pair of glasses not to see better just to see more. The glasses cause the man to experience double vision so that when he goes to the beach he sees twice the number of beautiful women. The spot is set to the Jan & Dean tune "Surf City," which includes the refrain "two girls for every boy."