Jeff Herrera to Head Multicultural Marketing for Universal Studios Home Ent.
Jeff Herrera has been appointed to the newly created position of vp multicultural marketing for Universal Studios Home Ent. (USHE), to oversee the crafting and implementation of marketing strategies aimed at Latinos, African-Americans, and other ethnic groups. Herrera will work closely with USHE's sales and marketing departments to develop strategies and programs as well as play a key role in identifying and implementing partnership opportunities between USHE and its NBC Universal sister company, Spanish-language television network, Telemundo.