Nickelodeon Gets in Driver Seat with Chevrolet
Nickelodeon has partnered with Chevrolet in a multi-million advertising and promotional multiplatform deal.
"We are thrilled to welcome General Motors to Nickelodeon as an advertiser," said Jim Perry, svp, Nickelodeon Ad Sales. "This partnership highlights the ubiquity of our brand, particularly for non- traditional advertisers, and will give Chevrolet and its new Uplander buyers the ability to connect with the Nickelodeon audience on a multiplatform level."