Luma Promotes Nike Basketball in First CG Spots
In its first-ever ad project, Luma Pictures teamed with Wieden & Kennedy and Notorious 24:7 director/vfx artist Brent Bonacorso to create a new series of spots for Nike that compare NBA players to some of the most fearsome forces of nature. Luma, best known for its movie vfx for UNDERWORLD and SKY CAPTAIN, created a series of surreal CG environments, seamlessly melding images of the Serengeti, the Brazilian rain forest and other natural environments with a pro basketball court.