A52 Uses Massive 2.0 for Budweiser Spot
EVERYDAY HEROES, a recent :60 Budweiser spot from Waylon Ad in St. Louis, marked the first time that A52 has used Massive, the AI-driven animation system from Massive Software that is currently in V. 2.0.
Back in April, Anheuser-Busch announced its Heres to the Heroes cross-country tour, sending an eight-horse Clydesdale team from New York and a second from San Francisco, each accompanied by its own mobile television studio, to major cities along the routes to St. Louis, where both teams will meet on July 3.