Mattel Named Master Toy Licensee for One Piece
Mattel Inc. signed a multi-year licensing agreement to serve as master toy licensee for ONE PIECE, a popular animated series airing on 4Kids TV, 4Kids Entertainment's Saturday morning children's programming block on FOX, as well as on Cartoon Network's Tonami block on Saturday evenings.
The master toy license grants Mattel the exclusive rights for a full range of products including action figures, play sets, role-play items, games and puzzles. ONE PIECE toys are anticipated to be available at retail in the U.S. and Canada by December 2005.