IMAX is the Golden Ticket for Charlie
CHARLIE AND THE CHOCOLATE FACTORY: THE IMAX EXPERIENCE opened to record business this past weekend, reports IMAX Corp. and Warner Bros. Pictures. The film debuted in a record 65 North American IMAX theaters the widest domestic IMAX opening to date grossing an estimated record of $2.21M over the three-day period ended July 17, for a per screen average of more than $34,000. In addition, CHARLIE AND THE CHOCOLATE FACTORY: THE IMAX EXPERIENCE also set single day box office records with the biggest opening day, Saturday and Sunday for an IMAX digitally re-mastered release.