Nickelodeon Debuts Second Breakfast PSA Series
Nickelodeon unveils the second of its PSA on-air series, which focuses on the importance of breakfast. The spot, entitled "It's Breakfast Time," animated by Klasky Csupo's commercial division ka-chew!, is based on research findings that Nickelodeon released this summer, and features animated utensils rhyming and singing about breakfast foods as needed sources of energy for the start of the day. To view the spot, visit www.cbiapprove.com/ (password: breakfast).