Fluid’s VFX Provide Answer for Reebok Campaign
Fluid provided the visual effects for a :30 Reebok spot, launching the Answer IX shoe and featuring NBA superstar point guard for the Philadelphia 76ers Allen Iverson. Developed through mcgarrybowen (New York, NY), the spot, titled 10 YEARS OF HEART, promotes Reeboks Answer IX shoe with the pump technology that offers the perfect fit by surrounding the foot with an automatic, form fitting air chamber that you can turn on or off as needed. The spot debuted on ESPN nationally on Oct 18.