Bill Burke New HIT Ent. Brand Management VP
Bill Burke joins HIT Ent. as vp, brand management, to oversee the brand development of HIT's premiere properties BARNEY and THE WIGGLES, as well as the portfolio of brands from The Jim Henson Co. that HIT acts as worldwide representative for, including FRAGGLE ROCK and ANIMAL JAM. Additionally, he will focus on brand management for new content development. Burke is based in the HIT's New York City office and reports to Jamie Cygielman, svp, consumer products.