Activision Wins Gaming Rights to Transformers Franchise From Hasbro
The Hasbro Properties Group, the intellectual property development arm of Hasbro, Inc. has granted Activision Inc., a leading publisher of interactive entertainment software products, the global rights, excluding Japan, to develop console, handheld and PC games based on Hasbro's renowned TRANSFORMERS brand. The first game will be tied to the much-anticipated July 4, 2007, movie release of the live-action TRANSFORMERS film from DreamWorks Pictures and Paramount Pictures.