4Kids, Microsoft Unveil Viva Piñata
On Wednesday, March 15, 2006, 4Kids Ent. unveiled the fruits of its partnership with Microsoft Game Studio at a New York City press event, an entertainment property called VIVA PIÑATA.
In the fall, PIÑATA will both as a debut as a 26-episode CGI series on 4Kids FOX TV Saturday morning block, and as an "immersive" Xbox 360 videogame. In 2007, after the property is an established entity, 4Kids plans to back up PIÑATA with an extensive licensing and merchandising campaign.