Cartoon Network Brings Animated Shorts Back To The Cinema
Cartoon Network UK is bringing animated shorts back as a way of promoting its TV brand. This seven-figure campaign is Cartoon Networks single largest ever marketing initiative.
From April, in a national campaign negotiated by MediaCom, major kids films at Odeon (Carlton Screen Advertising) and Vue (Pearl and Dean) cinemas will be preceded by six-minute Cartoon Network shorts which will receive an estimated 20 million admissions per year.