IEMA & VSDA Form One Trade Group
The Interactive Entertainment Merchants Assoc. (IEMA) and the Video Software Dealers Assoc. (VSDA) have voted to merge into a single trade association to represent the retailers and distributors of video and videogame products. The merger will bring together mass merchants, video specialty stores, videogame specialty retailers, online merchants, electronics retailers, entertainment combo stores, and others that retail and wholesale DVDs, console videogames and computer videogames.