RING OF FIRE roasts with two new spots for the Washington Apple Commission.
Produced for Seattle-based agency McCann Erickson, the 30-second
commercials highlight the heroic deeds of Apple Guy. In "Car Trip," Apple
Guy revives a family of four with apples before they drive their car off
the road. In "Hikers," Apple Guy rescues two campers from a crumbling rope
bridge. To keep the fast pace of the spots up, Ring of Fire used a blurring
technique they call "snap zoom morph" to transition from various shots