Radium Does ‘Dot Matrix’ for Yukon Denali
Radium lent its creative editorial, design, visual effects and animation talents to DOT MATRIX, a sleek duo tone package for Lowe Worldwide and its client GMC Yukon Denali. In the evolution of The Behind the grille campaign, Radium helped create a captivating automotive brand film in :30 and :20/10 second versions for broadcast. The spot was directed by The Cronenweths, with production company Untitled.