JAKKS Pacific and HIT Ent. Enter into Dino-Mite Agreement
JAKKS Pacific Inc. has signed a multi-year, master toy licensing agreement with HIT Ent. to manufacture and market a full line of products based on the big, purple dinosaur, Barney. Under its Child Guidance preschool division, JAKKS Pacific will develop toy products in multiple categories, including learning toys, plush and more.