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Zoic Plunges Into McDonald’s Splash Commercial With Juuso Syrija

Zoic Studios, an award-winning visual effects company headquartered in Culver City, CA, has teamed up with Davis Elen Advertising and Contrast Eye in their first collaborative effort to create McDonald’s new “Splash” commercial which gives a fresh take on the new lineup of signature dipping sauces.

Press Release from Zoic Studios

LOS ANGELES – September 7, 2011– Zoic Studios, an award-winning visual effects company headquartered in Culver City, CA, has teamed up with Davis Elen Advertising and Contrast Eye in their first collaborative effort to create McDonald’s new “Splash” commercial which gives a fresh take on the new lineup of signature dipping sauces.  Zoic Studios provided complete 360 post-production on the commercial working closely with renowned Finnish director Juuso Syrija.  The new commercial debuted on August 5th and aired throughout Southern California.

The effort was Zoic Studios’ first with Syrija, an award-winning director from Helsinki and one of Finland’s rising industry stars.  Syrija has over 350 commercials and music videos under his belt, working with international brands such as Samsung, Nokia, Snickers, Citibank, Adidas and many others. Zoic is known for establishing close relationships with directors, and pairing with Contrast Eye will likely open doors to further visual innovation in advertising, new associations with the Finnish film community, as well the opportunity to stretch the boundaries of what can be done in a 15 or 30 second spot.

“Our roots are firmly planted in fundamental understanding of what it takes to edit an impactful visual effects spot,” said Dmitri Gueer, senior editor, Zoic Studios.  “Juuso is an extremely talented director who commands a unique visual style with his sharp eye for detail and his deep experience in the art of composting.”

The Zoic Studios team streamlined the post-production process and created a seamless, “all in-house” solution for the McDonald’s “Splash” commercial -- from on set supervision straight through editorial and finishing -- resulting in a spot that offers a twist on McDonald’s favorite Chicken McNuggets.  The delicious nuggets emerge in a reverse splash out of the chain’s selection of six signature dipping sauces.  Shot as separate elements on the set, the sauces were enhanced and combined by Zoic Studios’ Senior Flame Artist Steve Meyer.

McDonald’s joins Zoic Studio’s portfolio of leading consumer brand clients which includes Playstation, Craftsman, Gatorade and many others.

McDonald’s “Splash” Credits:Spot Title: “Splash”Client/Production: McDonald’s – Los Angeles/Bakersfield

Agency: Davis ElenExecutive Creative Director: John Robert EvansCreative Director: Romeo Cervas, Erik PressArt Director: Shevaun SeeneCopywriter: Lisa WestawayAgency Producer: John Trusso

Production Company: Contrast EyeDirector: Juuso SyrijaExecutive Producer: Osei KakariProducer: Jeanne StackDirector of Photographer: Tuomo Virtanen

Visual Effects Company: Zoic StudiosExecutive Producer: Erik PressProducer: Thomas KnightVFX Supervisor: Leslie EkkerEditor: Dmitri GueerLead Flame: Steve Meyer

About Zoic Studios:Zoic Studios is a multiple Emmy and V.E.S. award winning visual effects (VFX) company headquartered in Culver City, CA that specializes in visual effects for feature films, episodic television, commercials, video games, advertising design and interactive online media.  Founded by five partners in 2002, the company has expanded to a full-scale global VFX powerhouse with studios in both Los Angeles and Vancouver, BC that is redefining the industry, efficiently delivering over 500 visual effects shots per week on time and within budget.  Zoic has created effects for popular television shows such as Battlestar Galactica, Buffy the Vampire Slayer, CSI, Fringe, V, True Blood and its Emmy-winning work on Firefly.  Film credits include District 9, Zombieland, Get Smart, Spiderman 2, The Day After Tomorrow and many others.  Zoic has also delivered ground-breaking visual effects in commercial spots for high profile brands including Playstation, Craftsman, Gatorade, Jeep, Nationwide and Walmart. For more information on Zoic Studios, please visit: www.zoicstudios.com.

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