Zinkia Entertainment, the creators of the award-winning children’s entertainment property POCOYO, are partnering with Langer Juice Company on a nationwide promotional campaign in August that provides consumers with the opportunity to receive a free Dance, Pocoyo, Dance! DVD with the purchase of every 10 Langer’s juice bottles.
Press Release from Zinkia Entertainment
Los Angeles, CA, May 9, 2011: Zinkia Entertainment, the creators of the award-winning children’s entertainment property POCOYO, are partnering with Langer Juice Company on a nationwide promotional campaign in August that provides consumers with the opportunity to receive a free Dance, Pocoyo, Dance! DVD with the purchase of every 10 Langer’s juice bottles. The promotional partnership was announced today by Maria Doolan, Managing Director, Brand & Business Development, Zinkia Entertainment and Bruce Langer, Vice President, Langers Juice Company.
“Our promotional partnership with family-owned Langer Juice Company provides incredible U.S. exposure for the POCOYO brand, as well as a valuable association with a trusted and popular consumer product,” said Doolan. “We look forward to working with Langer Juice Company on what promises to be an mutually beneficial promotion.”
“The Pocoyo entertainment brand reaches the family consumer base that is tantamount to Langer’s success in the national marketplace,” added Langer. “We’re pleased to offer this engaging and entertaining DVD to the young families who enjoy our juices.” According to the terms of the promotional partnership, consumers purchasing 10 specially labeled bottles of Langers Juice between August 1 and 31, 2011, will receive a free POCOYO DVD, Dance, Pocoyo, Dance! (NCircle Entertainment), via a mail-in offer.
Langer Juice will ship 1.5 million of these specially labeled bottles, encompassing such kid-friendly juice flavors as orange, red grape, white grape, grape with vitamin C, and pineapple, to nationwide retailers including WalMart, Albertsons, Econo Foods, Food 4 Less, Lucky, Market Basket, Miners, Ralphs, Smart & Final, Sprouts, and Staters, among others. The agreement also includes exposure for POCOYO on the Langer Juice website home page and on its Facebook and Twitter home pages. The animated series POCOYO brings children into the bright and colorful world of an inquisitive three-year-old boy and his animal friends, Elly (the elephant), Pato (the duck), and Loula (the dog).
This international smash hit series has been broadcast in over 120 countries worldwide and currently airs in the U.S. onNick Jr. every day at 4:25 pm Eastern/1:25 pm Pacific; on Univision’s Planeta U on Saturday mornings at 8:30 am; and on PBS stations (check local listings).
POCOYO toys and products, targeting preschool children, capture the vibrant and exuberant world of POCOYO and his animal friends and support the POCOYO philosophy of “learning through laughter.”tm These toys and products are available at Toys”R”Us stores nationwide, and online through www.toysrus.com and www.amazon.com. Additionally, three DVDs from NCircle Entertainment have recently been released in the U.S. – Let’s Party on May 3, 2011, Super POCOYO on January 11, 2011, and Meet POCOYO in 2010. Dance, Pocoyo, Dance! will be released in August 2011. All DVDs are available through a variety of retailers across the U.S. More about POCOYOWith more than 400 million hits on YouTube® and more than 27.5 million content downloads from the official POCOYO website, the series, licensed in over 150 territories worldwide, is recognized as a global hit property. In addition to the successful TV series, the virtual world Pocoyoworld.com has attracted more than 11 million unique visitors, enabling children and care-givers to share a host of fun and educational activities with their favorite characters. Also, the ‘Pocoyize’ application has proved a huge hit, allowing users, either online or via iPhone®, to create their own POCOYO-style avatar by choosing details such as hair style, clothes, skin color and eyes. Approximately 11 million people have been ‘Pocoyized’ to date, and the iPhone application has received an impressive 550,000 downloads in the United States alone, in addition to being a Top 5 seller in both Spain and Japan. POCOYO has earned a host of international accolades including the prestigious BAFTA (British Academy of Film and Television Arts) for Best AnimatedPreschool Series, three Pucinella Prizes at Italy’s Cartoons on the Bay Festival and Best TV Series at the Annecy International Animation Film Festival in France. About Langer Juice CompanyFamily owned Langer Juice Company, Inc., has emerged as a major force in the very competitive juice industry. Producing beverages in many of the high volume categories that include apple, cranberry, grape, citrus, pomegranate and tropical blends, the Langer brand can be found in major retailers across the country. Recently they have expanded their Langers Plus product line to include nine varieties of enhanced 100% juices, which contain added nutrients, essential antioxidants, minerals and herbs. The newest additions include a vitamin enhanced water and No Worries brand cocktail mixers. Langer Juice Company is located in City of Industry, CA. About Zinkia EntertainmentThe Spanish-based company Zinkia Entertainment, which specializes in the creation and management of entertainment brands for the international market, is primarily involved in the animation business, creating quality content for the audiovisual market as well as interactive content for multi-player console and online games.
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