POCOYO is powering his way through Latin America. The little blue chap, who stars in the multi-award winning pre-school series, has secured himself quality air time, lots of shelf space and a high profile, following a major TV and licensing deal inked Tuesday in Cannes, by Zinkia (Spain) and Mexican media company Grupo Televisa.
Zinkia has partnered with leading Latin American broadcaster Televisa, who will handle all TV and licensing rights for POCOYO in Mexico. The CG animated series will debut this summer on Televisa.
To capitalise on POCOYO's popularity, a toy deal is currently being negotiated that will see toys on the shelves in Mexico for Christmas 2008. A home entertainment deal has also been signed with top Mexican DVD distributor Tycoon, which is to release a Pocoyo DVD collection in August.
Other Latin American deals signed recently by Zinkia include a pan-Latin American publishing deal with Planeta, and a licensing deal with Exim, which is handling all Latin American territories excluding Mexico.
POCOYO, which has aired in more than 100 territories worldwide, is co-produced by Zinkia and Granada International. Worldwide distribution rights are handled by Granada International, excluding Spain, Portugal, Italy and Latin America, which are handled by Zinkia. In Latin America, Zinkia works in conjunction with specialist agent Hola Entertainment to broker all TV and home entertainment deals.