Ziff Davis Media Game Group, the largest publisher of gaming magazines in the U.S., has named LucasArts veteran Tom Byron as editor-in-chief of GAMENOW, a magazine targeted specifically to teen gamers. In this role Byron will be responsible for the editorial content and the day-to-day operations of the magazine and serve as its main spokesperson. Byron is the former editor-in-chief of START, a magazine for Atari enthusiasts, and the games editor for PC HOME JOURNAL. Most recently, Byron was director of product marketing at LucasArts Entertainment Company where he led marketing efforts for titles on each major platform, including STAR WARS ROGUE SQUADRON II: ROGUE LEADER for the Nintendo GameCube, STAR WARS STARFIGHTER for the PlayStation 2 and STAR WARS JEDI KNIGHT II: JEDI OUTCAST for the PC. Along with new art director Andrew Burwell and other new editorial hires, Byron is charged with expanding the magazine's reader base to reach a broader, younger audience.