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Yu-Gi-Oh! Battles Plaque with New Toothbrushes

Personal Products Co. and 4Kids Ent. have struck a licensing deal to bring the YU-GI-OH! characters to REACH brand toothbrushes and toothpaste.

Toothbrushes will feature such characters as Yugi, Kaiba and various monsters. The special toothpaste flavor for the YU-GI-OH! promotion will be mint berry. The manual brush will retail at $2.39, the toothpaste for $2.29 and the power brush for $4.99. The manual toothbrush and toothpaste will be available at drugstores, discount stores and supermarkets in October 2003. The power toothbrush will be on shelves at Wal-Mart in November 2003, and available nationally in March 2004.

Brought to the U.S. from Japan by 4Kids Entertainment, YU-GI-OH! is based on a popular manga series. The story begins when Yugi's grandfather gives him an ancient Egyptian puzzle called the "Millennium Puzzle." When Yugi pieces the puzzle together, he unexpectedly receives a powerful alter ego -- Game King.

Headquartered in New York City with international offices in London, 4Kids Ent. Inc. is a global provider of children's entertainment and merchandise licensing. For further information, visit

Personal Products Co., a division of McNeil-PPC, Inc., develops, produces and markets oral health, women's health and sanitary protection products.

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Rick DeMott
Animation World Network
Creator of Rick's Flicks Picks