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yU + Co Designs Graphics for AmEx Spot

yU + CO, in collaboration with Digital Domain, provided the motion graphics

design for seven new American Express "Blue" commercials. The titles appear

at the close of the spots as a grouping of light and dark squares, as in a

highly pixilated image, before coming into focus as letters. The titles

where designed to comment on the physical flexibility and the holographic

blue box center of the new card. Garson Yu was designer and director for yU

+ Co and Carol Wong produced. Working on the project for Digital Domain was

visual effects supervisor Eric Barba, visual effects producer Holly Port

and computer graphics supervisor Brian Whitaker.

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Rick DeMott
Animation World Network
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