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XYZ Hires Lawson Owen as Head of CG Production

Press Release from XYZ

San Francisco, CA -- April 20, 2009 -- XYZ Graphics, a leading creative services, image creation and post-production studio, today announced its appointment of Lawson Owen as Head of CG Production for XYZ's network of creative studios. A seasoned producer with more than 15 years of visual effects commercial and feature production experience, Owen will be responsible for building and managing the pipeline for XYZ's CG group, which produces synthetic imagery and creative content utilizing the latest in 2D and 3D computer graphics technology as well as motion graphics.

"A critical part of XYZ's mission is to expand the breadth of its creative support service offering for print and broadcast," said Steve Waterloo, President of XYZ. "Lawson Owen's deep expertise in CG will accelerate our capabilities and enable us to expand our presence in this space."

Lawson Owen comes to XYZ from The Orphanage, where he served as Visual Effects Producer and played an integral role in producing photorealistic CG environments and characters for world-class brands including Disney, GlaxoSmithKline, HP and Xbox 360, among others. Prior to that, Owen was with ESC Entertainment in the role of Digital Effects Producer for the Siege team on The Matrix Reloaded & The Matrix Revolutions. Prior to that, and he worked with ILM Commercial Productions on clients such as Pepsi, Intel and First Union Bank.

"XYZ has built a strong reputation as an industry pioneer in creative support services," said Owen. "I'm honored by this opportunity to work with the company's outstanding creative team to further develop its offerings in 3D computer graphics."

Owen holds a BA in Rhetoric & Communication from University of California Davis.

About XYZ:XYZ is an image creation company that collaborates with visual communication leaders worldwide to enhance their brands using state of the art creative technologies. Founded in 2001 by Steve Waterloo and Sean McGlynn, the company has become the go-to solution for those who believe the creative process doesn't stop until their brand is in front of the public. The company has a client roster of award-winning advertising agencies and brands such as: Goodby Silverstein & Partners, Crispin Porter Bogusky, Draftfcb, BBDO West, Saatchi & Saatchi, Deutsch, Cisco, Williams Sonoma among others. XYZ has studios in San Francisco, Los Angeles, and Boulder, CO. Additional information can be found at www.xyzgraphics.com.

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