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Xing Xing Gets TACTIC

Southpaw Technology, a leading developer of production asset management solutions for digital entertainment companies, announced today that its digital asset management solution TACTIC will be used studio-wide by China-based animation house Xing Xing Digital Corporation (Xing Xing) to speed the production of digital content for animated shows, visual effects and feature films.

Toronto, Canada – December 02, 2009 – Southpaw Technology, a leading developer of production asset management solutions for digital entertainment companies, announced today that its digital asset management solution TACTIC will be used studio-wide by China-based animation house Xing Xing Digital Corporation (Xing Xing) to speed the production of digital content for animated shows, visual effects and feature films.

Based in Beijing, China, Xing Xing has worked on animated children’s shows, such as /Fireman Sam/ and /Farm Kids/, as well as visual effects for feature films such as /The DaVinci Code II, Tropic Thunder, X-Men, Red Cliff, Forbidden Kingdom, The Changeling /and others. The Company will employ TACTIC across its Beijing studio to manage all of the digital assets used on its productions.

Designed by veterans of film, visual effects and video game productions, TACTIC combines all the features needed to keep digital entertainment projects on track and on budget, including asset management, workflow management, project management and communication tools. TACTIC’s dynamic web-based interface, cross-platform support and robust API make it flexible and intuitive enough to handle even the most diverse production environments. With back-end support for Oracle and other PostgreSQL databases, it efficiently moves terabytes of content created by vast teams of artists and animators across the production pipeline.

“We have been looking for a solution like TACTIC for many years,” said Lifeng Wang, president of Xing Xing. “Some solutions provide project tracking. Others are good at version control. The team at Southpaw has created a solution that is great at it all. Its many production-oriented features are robust enough to handle the complexity and variety of projects we work on, and intuitive enough to get our teams up and running quickly. We’re really looking forward to simplifying the management of our assets and our projects.”

“Having worked on video games, visual effects shots and feature films, we thoroughly understand the challenges of digital production, and built TACTIC to overcome them,” said Gary Mundell, CEO of Southpaw Technology. “We look forward to working with the talented team at Xing Xing and to have them experience the production efficiencies of TACTIC first-hand.”

TACTIC 2.5 is now available. To request license and pricing information, please visit www.southpawtech.com

About Southpaw Technology Inc.

Southpaw Technology provides production asset management solutions to the media & entertainment and enterprise markets. Available as a web-based solution for Mac OSX, Windows and Linux, TACTIC combines all the functionality teams, departments and companies need to keep digital productions on track and on budget, including asset management, project management, workflow management and communication tools. For more information or to see a TACTIC 2.5 demo, please visit www.southpawtech.com

About Xing Xing Digital Corporation

Xing Xing Digital is one of China's premiere digital studios specializing in animation and visual effects for International clients. The company is located in Beijing with 250 full-time artists and managers and is expanding with a new satellite studio in 2010. Xing Xing also operates its own school with over 500 students and both Western and local instructors. Xing Xing's work includes the TV series Fireman Sam and Farm Kids and visual FX for The DaVinci Code II, Tropic Thunder, X-Men, Red Cliff, Forbidden Kingdom and The Changeling among others.

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